Digital Gift Cards

There are two ways to use gift cards in Vin65: online with gift codes or through our opt-in physical gift card program. 

Here you can learn about adding a digital (online) Gift Card to your store. Watch the tutorial video and read the following text to learn more: 

How To Create a Digital Gift Card Product: Follow the steps to learn how to create a Gift Card product. Learn More >

Adding Multiple Gift Card Prices: Set up different Gift Card options for your customers to buy. Learn More >

Manually Adding Gift Cards: Add Gift Cards to give away. Learn More >

Edit Gift Card Emails: You can customize the emails that go out when someone buys a Gift Card. Learn More >

Purchasing a Gift Card Online: See the steps a customer takes when buying a Gift Card. Learn More >

How to Process a Gift Card Purchase: Processing a purchase on the website and on POS using a digital gift card. Learn More >

Physical Gift Cards: You can also offer physical Gift Cards to your customers. Learn More >

Batch Update or Change Gift Cards: You can use our system tool to make adjustments to gift cards in mass. Learn More >

Digital Gift Card FAQs: Frequently asked questions about Gift Cards. Learn More > 

Video Keypoints:

  1. 00:20 How to add a gift card
  2. 02:20 Adding multiple prices to a gift card
  3. 03:30 Showing gift cards online
  4. 04:40 Benefits of not showing "Add to Cart" on product list page
  5. 05:10 Two options to display multiple prices
  6. 06:10 Selling E-Gift cards
  7. 07:00 Selling physical gift cards
  8. 07:54 Gift card management
  9. 09:00 How to Batch Create gift cards
  10. 11:45 Managing gift cards in reports
  11. 14:15 Customizing gift card codes
  12. 14:30 Valutec gift card options.

How To Create A Gift Card Product

1. In the Admin Panel, navigate to Store > Products > Products.

2. Click [+] Add a Product.

3. From the Product Type drop down menu, select Gift Card.

4. Fill out the rest of your product details in the General Information section.

5. Click Save once you have finished filling out the General Information. 

There is more you can do to your product once this first step is done. Back to Product Types >

General Information

Here are the definitions of each field in the General Information section: 

Product Type Choose from the list of Product Types to control what kind of Product you will create.
  • Wine
  • Wine Product
  • Product Bundle
  • Event Ticket
  • Gift Card
  • Spirit
*Product Name The name of your Product. This is a mandatory field and should be less than 50 characters. 
Sub Title Use this as an additional title for your product on your website.
POS Title This is used on the Vin65 POS when you need a shorter name to recognize your product.
Shipping Strategy This is normally set to "Use Default" but can be changed to use a different Shipping Strategy.
Photo Upload a photo in JPG or PNG format from your computer that follows the recommended pixel width and height.
*Product SKU This will be the SKU of your product. The best practice is to keep it as short as possible and avoid using any special characters such as @ & # etc.
Product Brand This should be the brand of your product. You can add many brands to Vin65. Learn More >
Unit Description Tell us the description of your unit. This could be a "Balcony Seat" for an Event Ticket or a "Bottle" for a standard wine.
Weight Say the weight in lbs here. Just use a singular number such as "3", don't type in the "lbs" part.
Retail Price This should be the standard price that you are charging your customers.
Sale Price This is the sale price of your product. If left blank the Retail Price will be the authority. Once you put a dollar amount here this will be the displayed price.
Is Active? Check this box so that your product is sellable in the Admin Panel.
Display on Website? Check this box so that your product is able to be bought from your Website.
WD Fulfillment

Allows you to control how the product will be sent over to WineDirect. (Only appears for if your Vin65 account is integrated with WineDirect fulfillment).

  • Send to Fulfillment Normally: If selected, the SKU will pass as a normal product SKU to WineDirect with no special notation.
  • Send to Fulfillment as SPCL*: Allows you to send non-bundle products to WineDirect with an SPCL note in the Order Notes so that the order is held in WineDirect fulfillment and let's the fulfillment team know that there is action needed for this SKU such as custom packaging.

* SPCL is used by WineDirect for orders needing special fulfillment attention such as holiday orders, special packaging, etc.

RMS Only Product? Check this box so that your product is only available on your RMS.

*Required Fields

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Adding Multiple Gift Card Prices

In Vin65 you can add multiple gift card options for your customers to buy. 

To learn how to do this please See our instructions on adding Multiple SKUs here. Learn More >

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Manually Adding Gift Cards

Gift Cards can be created manually using the Vin65 Platform. You would generally use manually created gift cards to send a gift to a customer, credit customers, offer a contest prize or create gift card codes for sale by outside services such as Groupon.

These gift cards will not charge a customer as they are not being purchased like gift cards placed on the website. An automatic system email is not sent when a card is created manually, the code must be sent or emailed to the customer manually. To create a new gift card you will want to go to Store > Gift Cards and click [+] Add A Gift Card

Manual gift cards can be customized and tailored to the recipient. You will be able to set the following parameters for your gift card:

Title* Allows you to title your gift card. You could assign it the name of the recipient or event for which it was created. 
Activated Allows you to set a card for active use or not. For example you may create a number of cards for sale by an outside service like Groupon and only activate codes that are actually sold, allowing you to save card codes that were not purchased for a future sale.
Gift Code* The Vin65 platform will automatically generate a 16 Character for your gift card, however you can assign your own custom code if you wish. Please Note: We recommend to avoid the use of O & 0 (Zeros) or 1 & l (lowercase L) as these letters and numbers may be easily confused.  When using the Gift Code in Website, please make sure to remove all spaces from the Gift Code.
Expires Depending on the legal restrictions limiting gift cards in your area, you may be able to assign an expiry date. If you are using gift cards as an alternative to a one time use promo code (currently unavailable in Vin65) then you will be able to assign an expiration date to the card.
Notes This allows you to make any notes regarding a gift card.
Initial Amount* Allows you to set the initial value of a gift card. Additional funds can be added or subtracted manually from the Transactions tab. For more information please see Managing Gift Cards.
Balance Shows the remaining balance on the Gift Card.
Gift Card cannot be used for Shipping and Taxes If this box is checked, then the value of the Gift Card cannot be used towards an orders Shipping and Tax totals, and will only apply towards the subtotal.
Gift Card cannot be used with coupons/promotions If this box is checked, the Gift Card will not apply to orders with coupons/promotions. Gift cards override promos. The customer can choose to use the promo and not enter their gift card or choose to use their gift card but their order will no longer qualify for any promotions.
Product SKUs If you want the Gift Card to only apply to certain products, then you can type in the SKUs in this field. If there are more then one SKU you would like to include, you can separate them with a comma (Example: 2012cabsauv,2013merlot,2013chardonnay). The Gift Card price will apply to the whole cart once one of the SKUs indicated here is in the cart.


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Edit Gift Card Emails

1. In the Admin Panel, navigate to Contacts > Email Documents.

2. In the blue search tool bar, click the Advanced search menu, and select SystemEmails from the Email Category drop down selection. Click Search.

3. Click on the Gift Card email document.

4. Click Edit the Document section to make changes to the content of the Gift Card email. Please make sure to not edit the text in the auto-populating tags (//FirstName//), otherwise any incorrect adjustments will not generate the proper information.

For more information about the auto population in email documents, please see the Auto Populating Data documentation.

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Purchasing a Gift Card Online

It's always great for the winery to know exactly what happens when a customer purchases a gift card. The customer may be confused about what email the recipient receives and what email confirmation they should receive. Also as a winery, it is good to know who receives what and how the process actually works from a customer's point of view.

When a customer purchases a gift card they have two options as to where the gift card code is sent:

Option 1:

a) They can purchase & have the gift card code sent to themselves, and they will use this gift card code themselves.

b) They can purchase & have the gift card code sent to themselves, with the intention of sending it to a recipient.   For example, the customer may want to write the code in a birthday card and hand deliver it, etc. To do this, the purchaser will choose to not fill in an alternate shipping address, and keep everything (all confirmation emails) coming to their own billing address.

Option 2

a) A customer can purchase & have the gift card code sent to someone else (friend, relative, co-worker).

  • They will choose to enter the alternate shipping address (of the recipient) and the gift code will be sent directly to their recipient's email.
  • They will also have the option of entering a gift message which will go directly to the recipient's email address as well.

What the Customer/Purchaser Receives

The customer that purchased the gift card will receive an order confirmation to their own email address regarding the gift card purchase that they just made.

What the Recipient Receives

The recipient will receive an email stating that (the customer/purchaser's name) purchased a gift card for them.

This email will include a gift message (if one was written) as well as the unique gift card code that they will use electronically to purchase off of the website.

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Processing a Gift Card Purchase

To use the gift card for an online purchase, go to the checkout page, select the Gift Card payment option, enter the 16-digit code and click on Apply.

For POS purchases, add the products to the basket and then click on the Charge green button. A charge window will come up with the Use Gift Card option:

And if you are placing an order directly from the Admin Panel, on the payment tab, select the Gift Card option for the Payment By field:

Gift Card FAQs

  1. Can more than one gift card be used on a single order?
  2. Can Digital Gift Cards be used with Groupon?
  3. How does a customer receive their digital gift card? 
  4. Can I re-send the gift card code email to a customer?

Can more than one gift card be used on a single order?

No. Only a single gift card can be used per transaction. If your customer has multiple gift cards, you may wish to consolidate the balances by manually editing the gift card balance on each card.


Can Digital Gift Cards be used on Groupon?

Yes, you can create a batch of digital gift cards with unique codes that can be used on the Vin65 platform and sold on Groupon. 

Please remember that the codes needs to come from Vin65 to Groupon, not from Groupon to Vin65.  An example would be: Buy a $100 voucher/gift card for $60. The gift cards would all have a value at $100, but Groupon would sell them for $60.


If you have not created a Digital Gift Card product yet, please read the documentation on this step. 

1. You/the client can batch create physical gift cards inside Vin65's gift card tool and can download the codes into excel.

2. Set the price.

3. Set the amount.

4. Set if they can be used on shipping and taxes.

5. Set if they can be used on specific products.

6. Set them so that are all active (and have an expiration date if that's applicable).

The codes can be then be given to Groupon. Groupon will facilitate getting the codes to consumers. Consumers can use the codes on the website and/or on the POS.

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How does a customer receive their digital gift card?

When creating the Gift Card product you must enable the Send Gift Card System Email setting found under the Manage Properties section of the gift card product. When this setting is enabled an automatic email titled Gift Card (by default) will be sent to shipping email address that is recorded on the order.  

The Gift Card email will contain the gift card code that can then be used in store or online by typing the gift card code into the gift card code redemption field. A record of the email will attached to the contact record held by the shipping email address.

If a customer purchases a gift card for someone else, the gift card reciepients email address will be stored as a new contact record and the gift card email record will be attached to it.

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Can I re-send the gift card code email to a customer?

Yes. When the gift card email is sent to the customer, a record of the send is recorded on the shipping customer's contact record in the admin panel (in the case of customers shipping to themselves the bill and ship email addresses are the same).

If you look up the email address under the Contacts section of the admin panel and open the Manage Emails section for the contact. Find the Gift Card email in the contact's email history and click to view the document. Click the Resend Email button to resend the email to the gift card recipient.

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