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Physical Gift Cards

Gift cards create instant revenue, increase average order value and encourgae new customers. There are two ways to use gift cards in WineDirect: online with gift codes or through our opt-in physical gift card program. 

The physical gift card program is an exclusive feature of WineDirect Payments that allows you to sell gift cards in your tasting room, enabling you to process payments quickly while taking orders both online and through your POS.

How It Works: See what steps you need to take to get started. Learn More >

Batch Create Gift Card Codes: Learn how to Batch Create your Gift Cards. Learn More >

Redeeming Physical Gift Cards: See how to utilize physical Gift Cards. Learn More > 

Digital Gift Cards: You can also enable customers to buy digital Gift cards. Learn More > 

Physical Gift Card FAQs: Frequently asked questions about physical Gift Cards. Learn More > 


How It Works

  1. To join the program you will first need to sign up
  2. Once you have signed up with you will be contacted by our WineDirect Payments team.
  3. You will need to decide which package (100 for $299 or 500 for $499) you would like to purchase, and then you will need to decide what value(s) you would like on the cards. For example, if you choose the 100 card package you could order fifty $25 cards, twenty five $50 cards, and twenty five $100 cards. It’s up to you!
  4. Once you have decided on the values you will need to batch create gift codes with the denominations you have chosen
  5. You will then send the exported spreadsheet containing the batch codes to WineDirect who will link them to the gift cards
  6. You can also create your own design or add your branding to the cards!
  7. Once you receive the gift cards in the mail you’ll be all set to put them out for sale. We recommend creating a SKU with the Product product type as opposed to the GiftCard product type when selling physical gift cards. Happy selling!

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Redeeming Physical Gift Cards

Physical gift cards can be used for website orders and admin panel orders just like digital gift cards. Each physical gift card will have the code printed on the back of the card, which can be used in the gift card box on the website.

To redeem a gift card on the POS:

1. Select Charge

2. Under payment options select Use Gift Card

3. The following window will pop up.

While this window is up, the POS will listen for gift card swipes, and if swiped using one of our compatible non-EMV card swipers, will automatically apply to the order. If you do not have a card swiper, you may also manually enter the gift code present on the back of the card.

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Batch Create Gift Cards

To participate in the WineDirect Payments gift card program you will need to batch create gift codes that can then be linked to your cards.

The Batch Create Gift Card tool gives you the ability to create a large number of give cards in a single action as well as control the attributes for the cards in the batch. 

This tool is also useful for working with third party sales, such as Groupon, or as an alternative to a one time use promotion.

Follow the steps to learn how to set up and create your batch gift cards:

1. Navigate to Store > Gift Cards.

2. From the right hand Gift Card Actions menu, click Batch Create Gift Cards.

3. Complete your Batch details. Make sure you select the “Activated” box, or else the codes will not work with your gift cards.*

If you would like cards with different denominations, you will need to follow this process for each different value. For example, you would first create 50 with an Initial Amount of $25 and move on to step 4. Then you would create the second 50 with an Initial Amount of $50 and move on to step 4.

4. When you are ready to create you cards click Generate.

5. Export each file and save them. If you will be using physical gift cards, save the file with the following naming scheme: WineryName_Quantity_Denomination

i.e. PineWines_50Cards_25Dollars

*Note that if you batch create gift cards and do not activate them, you will have to activate each one manually later. There is currently no option to batch activate gift cards apart from initial setup.

Title* This title will be assign to each gift card in the admin panel. This will allow you to easily reference what cards have been uploaded in a single batch. This title is not communicated to the customer and is for internal purposes only.
Number To Create Must be numeric without commas. Enter the number of gift cards that you wish to create.
Activated Allows you to set a card for active use or not. For example you may create a number of cards for sale by an outside service like Groupon and only activate codes that are actually sold, allowing you to save card codes that were not purchased for a future sale.
Expires Depending on the legal restrictions limiting gift cards in your area, you may be able to assign an expiry date. If you are using gift cards as an alternative to a one time use promo code then you will be able to assign an expiration date to the card.
Initial Amount Allows you to set the initial value/dollar amount of a gift card. All cards in the batch will be assigned the same initial dollar amount. For multiple dollar amounts you will want to run multiple batch creation functions. Additional funds can be added or subtracted manually from the Transactions tab. For more information please see Managing Gift Cards.
Gift Card cannot be used for Shipping and Taxes If this box is checked, then the value of the Gift Card cannot be used towards an orders Shipping and Tax totals, and will only apply towards the subtotal.
Gift Card cannot be used with coupons/promotions If this box is checked, the Gift Card will not apply to orders with coupons/promotions. Gift cards override promos. The customer can choose to use the promo and not enter their gift card or choose to use their gift card but their order will no longer qualify for any promotions.
Product SKUs If you want the Gift Card to only apply to certain products, then you can type in the SKUs in this field. If there are more then one SKU you would like to include, you can seperate them with a comma (Example: 2012cabsauv,2013merlot,2013chardonnay). The Gift Card price will apply to the whole cart once one of the SKUs indicated here is in the cart.

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Physical Gift Card FAQs

  1. Can more than one gift card be used on a single order?
  2. How Do I Sign Up For Physical Gift Cards?
  3. What Gift Card Packages Are Available?
  4. What does it cost?
  5. What hardware is compatible?
  6. Can I add my own design to the cards?
  7. Can I order different denominations within one package order?
  8. Who do I talk to to place or change my order?
  9. How do the gift cards become linked to WineDirect?
  10. How long will it take to receive my gift cards once an order is placed?
  11. Can I still sell online gift codes?
  12. Are the gift cards reloadable?
  13. Do I need to activate the cards?
  14. When will the charges show up on my bill? 
  15. What happens if I cancel?
  16. Can I use another vendor other than WineDirect Payments?
  17. When will the charges show up on my bill?
  18. Who do I talk to if a gift card isn't working during a transaction?

Can more than one gift card be used on a single order?

No. Only a single gift card can be used per transaction. If your customer has multiple gift cards, you may wish to consolidate the balances by manually editing the gift card balance on each card.

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How Do I Sign Up For Physical Gift Cards?

It's easy! You can sign up here: https://www.vin65.com/Gift-Cards

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What Gift Card Packages Are Available?

There are two gift card packages to choose from, 100 cards or 500 cards. The order setup fee includes the selected number of cards at the value of your choosing, the addition of your branding or design, and printing of the cards. 

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What does it cost?

To get started you will need to order gift cards; a package of 100 custom cards costs $299, and a package of 500 cards costs $499. This includes shipping but not taxes. 30 days from your order date the monthly charge of $30 will show up on your bill. A 25 cent transaction fee will be applied on orders where a card was swiped. The consumer does not see this charge (it's just on the WineDirect Payments invoice).

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What hardware is compatible?

Any WineDirect compatible non-EMV swipe unit will be compatible with the gift cards (/POS/POS-Hardware-Compatibility#credit-card-swiper

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Can I add my own design to the cards?

Yes. WineDirect Payments will give you the design specifications and you can send them your design to use. They can also provide a stock design if you do not want to include your branding. 

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Can I order different denominations within one package order?

Yes. You can order fifty $50 cards and fifty $25 cards in the 100 card package, for example. Or any other combination you'd like!

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Who do I talk to to place or change my order? 

Our partner WineDirect Payments will handle everything to do with your order: preparing the cards, adding your design, and coordinating the shipment to your winery. They can be reached at support@winedirectpayments.com or 818-346-9888.

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How do the gift cards become linked to WineDirect? 

When you begin your order, the WineDirect Payments team will instruct you to create a batch of gift codes in WineDirect with the denominations of your choosing. You will then send the resulting file to them and they will add the codes to the corresponding card of that value. 

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How long will it take to receive my gift cards once an order is placed? 

We'll do our best to get you your gift cards within 7 business days from the order date if you're based in the USA. If you're in Canada or Australia, shipping may take a bit longer. 

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Can I still sell online gift codes? 

The existing option to sell gift codes in your web store has not changed and does not incur any additional fees like the physical cards do; you can still sell gift codes online, generate batch gift codes, and track which codes have been redeemed. The physical gift cards will simply be added to WineDirect so you have full visibility into your gift code and card sales. For information on the online gift cards, please check out our digital gift card documentation. 

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Are the gift cards reloadable?

No. Gift cards are not reloadable. 

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Do I need to activate the cards?

No. Treat the cards like cash, they will arrive pre-activated as long as you have selected the 'activate' option when batch creating the gift codes.

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When will the charges show up on my bill? 

30 days from your first order date the $30 monthly charge and transaction fee will begin appearing. The order setup fees will be charged directly by WineDirect Payments each time you place an order and will not be applied to your regular WineDirect bill.

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What happens if I cancel? 

You can cancel at any time to stop the monthly $30 charge, but will forfeit any remaining unsold gift cards.  

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Can I use another vendor? 

No. This program is only available through WineDirect Payments

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When will the charges show up on my bill? 

30 days from your first order date the $30 monthly charge and transaction fee will begin appearing. The order setup fees will be charged directly by WineDirect Payments each time you place an order and will not be applied to your regular WineDirect bill.

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Who do I talk to if a gift card isn't working during a transaction? 

The WineDirect ecommerce support team will be available as usual to address any problems that arise with your customers' transactions. They can be reached at support@winedirect.com or 800-819-0325.

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