Email Statuses

A contact that has not yet had their email address verified should not be sent marketing emails using SendGrid. We recommend that the contact's email address be cleaned using the Clean List tool before in order to comply with anti-spam laws in various countries. A contact will be Blank if:

• The contact was imported using the Customer Importer.
• The contact was manually added through the admin panel under the Contacts section.
• The contact was pushed into Vin65 from a 3rd party vendor that is not using the UpsertContact and the IsSingleOptIn flag.

A contact that previously had a Blank email status but has had their email address verified using the Clean List tool.

A contact the has opted into receiving marketing emails through a via a form, subscribe option, or other opt in checkbox when creating an account. A Single Opt In contact will automatically be sent an Email Verification email so that they can Double Opt In. A contact will be a Single Opt In if: 

• The contact completes a form that has an Opt into mailing list checkbox enabled. 
• The contact selects Opt In when editing or creating a new account online (See: Edit Profile/Create Account).
• The contact was added to Vin65 by an integrated webservice provider using UpsertContact and the IsSingleOptIn flag.
• The contact selects the "Opt-in to receive email marketing from us." on the Point Of Sale application when purchasing in the tasting room. 

A contact that has both signed up to received marketing emails (Single Opt In) and confirmed that they want to receive marketing emails using the double opt in system email.

• The only way a contact can be a Double Opt In status is if they have first opted into a mailing list using one of the scenarios below (see Single Opt In). Once they opted in, they will receive the Email Verification system email, which contains a //DoubleOptInLink//. This link when clicked sets the contact as Double Opt In.

A contact that has a completed orders through any sales option (Website, POS, Admin Panel, etc) or has signed up for a club membership on the website. A contact will be a Purchaser if: 

• The contact has ordered via the Website, POS, Admin Panel, Order Importer, Order History Importer, Corporate Order Importer, or an integrated webservice provider using UpsertOrder to push orders into Vin65.
• The contact has signed up for a club membership using the Website. Club memberships that were imported using the Club Member Importer or manually through the Admin Panel or POS will not be marked as Purchaser.

A contact that has had 10 emails soft bounce. A contact will be 10 X Soft Bounce if:

• 10 or more emails that have been sent to the contact have soft bounced.
• The contact is marked as a 10 X Soft Bounce by the Clean List tool.

Cannot be contacted using SendGrid. Lists containing contacts with a 10 X Soft Bounce email status can still be sent using SendGrid. Just like Unsubscribe contacts the email can be sent however these contacts will not be included.

A contact that has had 2 emails in a row hard bounce. A contact will be 2 X Hard Bounce if:

• The last 2 emails sent to the contact have hard bounced.
• The contact is marked as a 2 X Hard Bounce by the Clean List tool.

Cannot be contacted using SendGrid. Lists containing contacts with a 2 X Hard Bounce email status can still be sent using SendGrid. Just like Unsubscribe contacts the email can be sent however these contacts will not be included.

A contact that has opted out of receiving marketing emails. A contact will be an Unsubscribe if:

• The contact clicks the unsubscribe link (//UnsubscribeLink//) in a marketing email they received. (See: Email Unsubscribe).
• The contact fills out a form that uses the Unsubscribe Subscription Setting.
• The contact has set their Email Permission to Opt Out when editing or creating an account on the website. (See: Edit Profile/Create Account).

Contacts that have unsubscribed will automatically be excluded when sending to a list that they are part of. There is no need to use a Contact Type to exclude unsubscribe contacts.