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Email Statuses

What Are Email Statuses: Learn more about the purpose of email statuses, what statuses are available, and how contacts are assigned to each. Learn More >

FAQS: Review frequently asked questions regarding Email Statuses. Learn More >


What Are Email Statuses?

Email Statuses are flags that are automatically attached to your contact records to help SendGrid identify the contact and either allow or block marketing emails (those sent by Send Mass Email) from being send to the contact. These statuses cannot be imported or manually assigned to a contact record. 

List of Contact Statuses

Double Opt In

A contact that has both signed up to received marketing emails (Single Opt In) and confirmed that they want to receive marketing emails using the double opt in system email.

  • The only way a contact can be a Double Opt In status is if they have first opted into a mailing list using one of the scenarios below (see Single Opt In). Once they opted in, they will receive the Email Verification system email, which contains a //DoubleOptInLink//. This link when clicked sets the contact as Double Opt In.

Can be contacted using SendGrid.

Single Opt In

A contact the has opted into receiving marketing emails through a via a form, subscribe option, or other opt in checkbox when creating an account. A Single Opt In contact will automatically be sent an Email Verification email so that they can Double Opt In. A contact will be a Single Opt In if: 

  • The contact completes a form that has an Opt into mailing list checkbox enabled. 
  • The contact selects Opt In when editing or creating a new account online (See: Edit Profile/Create Account).
  • The contact was added to Vin65 by an integrated webservice provider using UpsertContact and the IsSingleOptIn flag.

Can be contacted using SendGrid.

Purchaser

A contact that has a completed orders through any sales option (Website, POS, Admin Panel, etc) or has signed up for a club membership on the website. A contact will be a Purchaser if: 

Can be contacted using SendGrid.

Cleaned

A contact that previously had a Blank email status but has had their email address verified using the Clean List tool.

Can be contacted using SendGrid.

Blank

A contact that has not yet had their email address verified and cannot be sent marketing emails using SendGrid. The contact's email address must be cleaned using the Clean List tool before SendGrid marketing emails can be sent to them. A contact will be Blank if:

  • The contact was imported using the Customer Importer.
  • The contact was manually added through the admin panel under the Contacts section.
  • The contact was pushed into Vin65 from a 3rd party vendor that is not using the UpsertContact and the IsSingleOptIn flag.
10 X Soft Bounce

A contact that has had 10 emails soft bounce. A contact will be 10 X Soft Bounce if:

  • 10 or more emails that have been sent to the contact have soft bounced.
  • The contact is marked as a 10 X Soft Bounce by the Clean List tool.

Cannot be contacted using SendGrid. Lists containing contacts with a 10 X Soft Bounce email status can still be sent using SendGrid. Just like Unsubscribe contacts the email can be sent however these contacts will not be included.

2 X Hard Bounce

A contact that has had 2 emails in a row hard bounce. A contact will be 2 X Hard Bounce if:

  • The last 2 emails sent to the contact have hard bounced.
  • The contact is marked as a 2 X Hard Bounce by the Clean List tool.

Cannot be contacted using SendGrid. Lists containing contacts with a 2 X Hard Bounce email status can still be sent using SendGrid. Just like Unsubscribe contacts the email can be sent however these contacts will not be included.

Unsubscribe

A contact that has opted out of receiving marketing emails. A contact will be an Unsubscribe if:

  • The contact clicks the unsubscribe link (//UnsubscribeLink//) in a marketing email they received. (See: Email Unsubscribe).
  • The contact fills out a form that uses the Unsubscribe Subscription Setting.
  • The contact has set their Email Permission to Opt Out when editing or creating an account on the website. (See: Edit Profile/Create Account).

Contacts that have unsubscribed will automatically be excluded when sending to a list that they are part of. There is no need to use a Contact Type to exclude unsubscribe contacts.

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Email Statuses FAQs

  1. Can I change an email status from the Admin Panel?
  2. Can I import contacts with an email status?
  3. I can't send my email! How do I remove Blank contacts?
  4. What happens if someone changes their email address?
  5. If I clean my list will I lose any email addresses?
  6. Will order confirmation emails still be sent to soft and hard bounce addresses?
  7. Why would a contact have both an 'Open' and 'Soft Bounce' status on the same email document?

Can I change an email status from the Admin Panel?

No. Email Statuses are assinged automatically based on system actions (like placing an order) or a customer action (opting into the mailing list). An admin users cannot change a contact's email status from their contact record in the admin panel.

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Can I import contacts with an email status?

No. Email Statuses are assinged automatically based on system actions (like placing an order) or a customer action (opting into the mailing list). Contacts cannot be imported into a specific email status using the Customer Importer.

Imported contacts will be assinged a Blank email status.

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I can't send my email! How do I remove Blank contacts?

SendGrid marketing emails cannot be sent to lists that contain contacts with a Blank email status. Before you can send a SendGrid email to that list you must run the list through the Clean List tool to remove any blanks.

You can still chose to send the email through the traditional email functions by checking the "I want to email these contacts that may not want my email through the older tool" checkbox. For more information please see the Send Mass Email Documentation.

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What happens if someone changes their email address?

A contact with an email status of "Unsubscribe", "Blank", "Purchaser", "Cleaned", or "Single Opt In" will remain the same if their email address is changed

A contact with an email status of "10 X Soft Bounce" or "2 X Hard Bounce" will have their email status changed to "Blank". If the contact opts in, purchases, or gets cleaned, they will be moved into a marketable email status.

A contact with an email status of "Double Opt In" will have their email status changed to "Single Opt In", and will receive a "Double Opt In" email to their new email address.

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If I clean my list will I lose any email addresses?

No. When cleaning a list that includes Blank email statuses, no email addresses are ever deleted. The Clean List tool simply verifies that the email address is valid and then recategorizes the contact as Cleaned, 10 X Soft Bounce, or 2 X Hard Bounce.

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Will order confirmation emails still be sent to soft and hard bounce addresses?

Yes. While mass emails will not be send to soft and hard bounce emails, Vin65 will keep trying to send transactional emails (such as order confirmation) to bounced addresses.

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Why would a contact have both an 'Open' and 'Soft Bounce' status on the same email document?

When an email is sent out and soft bounces, it can be defferred. This means that the sending mail system (SendGrid) will retry to send the email in case the soft bounce reason was temporary. As a result, the contact may end up receiving (and opening) an email after an initial soft bounce.

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