Corinna Wang
April 29, 2020 | New Features | Corinna Wang

New: User Choice Club Improvements

With wine club season upon us, we're thrilled to announce that User Choice Clubs just got better. Based on your feedback, we've improved the club member experience and simplified the backend club setup, making it easier than ever for you to deliver a high quality experience to your most loyal customers.

Updates include:

  • More visually appealing & intuitive club member experience
  • Member savings displayed clearly up front
  • Club products now linked to an underlying SKU
  • Ability to set a default discount across all wines in the shipment
  • New “sold out” check box 


We think you're going to love the new experience. But don't take it from us, here's what one of our Beta testers has to say:

"WineDirect's new User Choice features offer a significant step forward in user experience. With the new Club Choice interface, our members can visually select their favorite bottles and see their member discounts automatically. On the backend, new tools helped us save hours worth of setup and practically eliminated user error. We're stoked!" - Ed Feuchuk, Farm Collective

You can start using this new functionality now by navigating to Settings > Website Settings>Store > General and clicking Has User Choice with SKUs. Please note you must be a Domain Admin to enable this setting. For full details, please check out our documentation.

We are actively looking for feedback on these improvements, and we'd love to hear from you! Please email with your comments.


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