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Andrea Smalling
 
September 21, 2023 | Fixes | Andrea Smalling

Important: Update on Text Message Marketing (SMS)

SMS marketing is an increasingly important part of B2C communication, and as mainstream adoption grows it's also becoming more regulated and complex. Recent regulatory changes have made it even more imperative that businesses — especially highly regulated wineries — centralize their SMS within dedicated texting platforms designed for their specific and complete texting needs. With these most recent A2P 10DLC changes, we've made the decision to discontinue our ancillary SMS marketing services and recommend our customers transition to RedChirp.

Our commitment to helping you succeed in the DTC space remains unchanged. After thorough research and vetting, we are recommending RedChirp for your SMS needs. RedChirp stands out with a specialized offering tailored to wineries, ensuring your marketing campaigns remain impactful and compliant.

We understand how important a smooth transition is for your operations. To that end, we are actively working with RedChirp to set up a process to quickly onboard WineDirect clients. We will share more information soon on this process.

Thank you for your understanding. Our focus remains on equipping you with the best tools to thrive. If you have any questions, please feel free to contact support through the wine glass icon in the bottom right of the admin panel or support@winedirect.com.

If you use text messaging for Multi-Factor Authentication on your SiteAdmin, please visit our newly updated blog.

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