Recap: Black Friday & Cyber Monday 2023

As we reflect on the Black Friday and Cyber Monday weekend of 2023, we wanted to share some insights into the collective performance of wineries, including yours. 

Sales performance

In a challenging global market marked by high inflation impacting consumer spending, wineries exhibited resilience and hard work, leading to some noteworthy results. Collectively, our WineDirect winery partners surpassed total Gross Merchandise Value (GMV) of $50 million. A standout moment was the Tuesday before Thanksgiving, with sales reaching a notable $8.5 million GMV in a single day.

Platform performance 

Performance and stability are crucial during such high-traffic periods and after working to address some issues related to recently deployed enhancements, we experienced a 100% uptime for the main applications throughout the five days, including 99.96%. for front-end websites. 

Looking ahead to 2024 

We're preparing for the next chapter as more wineries adopt the All-New WineDirect. As we actively continue to build out features for our purpose-built platform, we aim to provide a seamless experience for all wineries during Black Friday/Cyber Monday 2024. Our new platform will help wineries enhance their wine sales, encourage repeat business, and streamline day-to-day operations.