Now: Club Signup Source

As you look for greater understanding of your club members, we now have visibility into your club member's signup origin. With lower tasting room visitation, it’s important to attract club members using other channels. You can now better track where your members are joining your club from, giving you better insights into your marketing efforts.

As new memberships join your wine club, they will be labeled with one of the following:

• Website
• POS
• AdminPanel
• AdminPanelImport
• Webservice
• RMS (for those of you using RMS)
• Other (if none of the above apply)

Please note: the Admin Panel Import field will only be labeled if it’s the first time that club membership is being created in WineDirect. To ensure clean data, imported membership changes (holds or cancellations for example) will not get this label.

With Club Reports, you can now easily see the source of the signup with a new report filter and column called ‘Club Signup Application’ in the following reports:

• Club Member
• Club Signup
• Club Member on X Date

These enhancements will allow you to better track which channels your club members are joining your club from, giving you better insights on where to promote your wine club. Thank you for voting for this in the Ideas forum and keep the great ideas coming!