Brandon Harvie
May 18, 2023 | New Features | Brandon Harvie

New: WineDirect & Google Analytics 4 (GA4)

If you are a Google Analytics user, you may have observed that Google Analytics 4 will replace Universal Analytics. As of July 1, 2023, Universal Analytics properties will no longer handle data. However, you can still access your Universal Analytics reports for a limited time after July 1, 2023. Note that incoming data will only be directed to Google Analytics 4 properties.

New Google Analytics 4 Integration

We are excited to introduce the new WineDirect integration for Google Analytics 4 (GA4). WineDirect integration for GA4 is now live and enabled by default for all wineries. With this integration, you can seamlessly connect your WineDirect account with GA4, allowing you to track and analyze key metrics related to your winery. By leveraging the power of GA4, you will gain deeper insights into customer behavior, marketing effectiveness, and overall performance.

 Google Analytics 4 WineDirect


We have prepared a comprehensive step-by-step guide to get started with the WineDirect integration. You can find this guide on the WineDirect documentation site, which provides detailed instructions on how to set up and configure the integration to ensure smooth data flow between WineDirect and GA4.


Check out this blog from our friends at WineGlass Marketing about updating your Google Analytics.


We value your feedback and are committed to continuously improving our services. If you have any questions, suggestions, or issues during the integration process, please don't hesitate to contact our dedicated support team at We are here to assist you every step of the way.


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