The post-Thanksgiving weekend is such a key time for wineries, with everyone pulling together to reach their sales goals while providing a great experience for consumers. Despite challenging market conditions, your hard work paid off. While sales declined compared to last years' post pandemic spending sprees, same-store sales across all DTC channels increased +6% compared to 2020 and a strong +20% compared to pre-pandemic 2019.
WineDirect Platform Stability: Black Friday Through Cyber Monday
Our Classic platform performance also continued to be a standout - our continuing commitment to enhancing our architecture has resulted in lightning-fast transaction speed and stability, even in the face of extremely high demand.
These enhancements are just the beginning of what's in store as we count down the days until All-New WineDirect is available for all wineries in early 2023. We are incredibly grateful to have you join us for this next step forward. 🥂