Adrienne Stillman
May 10, 2018 | New Features | Adrienne Stillman

Introducing WineDirect Ideas

Your suggestions and feedback are a crucial component in shaping the future of the WineDirect platform. So we are very excited to introduce WineDirect Ideas: a new and improved way to submit and vote on your ideas.

WineDirect Ideas replaces our old Feature Request process. Now, instead of filling out a form each time you have a new request or idea for our team, you’ll be able to add it to our new public idea board. You can also view and vote for other WineDirect users’ ideas.

WineDirect Ideas

As ideas are submitted and gather votes, our product team will continuously evaluate them for demand and feasibility. We’ll keep you posted on the status of your idea as it moves through consideration to planning and completion.

You can log in to WineDirect Ideas using your ecommerce account credentials:

> Check it out!

The goal of the new forum is to increase transparency and improve collaboration, so that we can be sure we are focusing on the things you care about most. We encourage you to think outside the box: our ideas forum is a place to share broad suggestions, as well as smaller functionality requests.

Please Note: As you can imagine, we’ve received thousands of feature requests (3,476 to be exact) over the years. We’ve done our best to migrate the most popular ones into our new idea board to start, and will continue to add requests in the weeks to come. If you don’t see your historic request, please feel free to submit it as a new idea!


How do I submit a new idea?
Visit, log in using your WineDirect ecommerce credentials, and click “Create New Idea”. As you type, you’ll see ideas that may be similar to yours. If someone else has already submitted your idea, please vote for their entry instead of creating a new one.

How do I view existing ideas?
Head over to and log in with your WineDirect ecommerce credentials. You can search ideas by keyword or filter by Status or Category.

How does the voting work?
Each user gets 10 votes and you can vote up to 3 times on a single idea. To vote for an idea, click the “Vote” button next to it and choose how many votes to allocate. When an idea you voted on is Completed, your votes will replenish. You can also remove your vote from an idea if you change your mind. We encourage you to think carefully about what ideas you vote for. This will help our team truly prioritize the items that are most important to our community. You can also reallocate your votes at any time.

I’ve maxed out my votes, but I have a new idea. Can I still add it?
If you’ve used up all ten of your votes, you can still create new ideas, but they won’t have any votes assigned to them. You can always remove votes from other ideas and reassign them.

I submitted a feature request previously, but I don’t see it listed under “My Ideas”.
If you were the first person to request the idea, you will see it listed under “My Ideas.” If your request came in after someone else’s, we’ve counted your vote for it, but you won’t see it listed in your account. Unfortunately, we aren’t able to assign ownership to past votes, but we will be able to do that going forward.

In some cases, we may not have migrated your past idea over yet. We’ve done our best to migrate the most popular feature requests, but we still have a lot to do. If you don’t see your idea, please feel free to submit it again.

How do you decide what ideas to implement?
Our product team is constantly reviewing new ideas for demand and feasibility. Once an idea has been accepted by the team, it will be marked as “Planned”. Once it’s been built, it will be marked “Completed.” We’ll keep you posted on the status of your idea as it moves through consideration to planning and completion.

What do the different Statuses mean?
There are four key statuses that indicate where an idea falls in our planning process:

  • Planned: Our team has accepted this idea and it is in the planning stage.
  • Alpha/Beta: We are currently in the process of building out this idea and testing it with wineries.
  • Completed: The idea has been built and you can now use it! Check out our New Features Blog for more information on recent releases.
  • Not Planning: We have reviewed this idea and after careful consideration we have decided that, at this time, this idea does not align well with our plans.

If an idea does not have a status, it means our team has not yet accepted it for implementation.

I have an idea for your fulfillment portal. Can I post that here?
Currently WineDirect Ideas is for ecommerce, wine club and POS ideas only. We are looking at adding fulfillment and Marketplace streams in the future.


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