Brandon Harvie
January 23, 2024 | Fixes | Brandon Harvie

Investigating: New email sending requirements

Updated 3/5/2024:

We now recommend that all clients enable additional email authentication through DMARC (Domain-based Message Authentication, Reporting & Conformance). We have devised a streamlined procedure to help you implement DMARC for your emails.

Update 1/25/2024:

We've proactively emailed all clients whom we anticipate may be impacted by the latest requirements. If you dispatch at least 5,000 emails daily and haven't received our communication, kindly contact us at, and we'll promptly follow up with you.

Recently, Google and Yahoo announced upcoming requirements set to affect high-volume email senders exceeding 5,000 emails per day. These requirements will go into effect by February 1st, 2024. Email authentication, once merely a suggestion, is now a crucial element for major email providers. You can learn more about the sending requirements here.

Here's a breakdown of the requirements that Google and Yahoo are imposing on senders:

  • Email authentication: Senders must authenticate their emails by implementing robust email authentication protocols like SPF, DKIM, and DMARC.
  • Easy unsubscribe: Users should have a seamless experience unsubscribing from unwanted emails, eliminating unnecessary complications.
  • Low spam percentage: Senders must ensure minimal spam, delivering only emails that recipients desire. A clearly defined spam rate threshold will be enforced to prevent recipients from being inundated with unwanted messages.

At WineDirect, our team is actively exploring solutions to meet these new requirements, ensuring that your emails reach their intended recipients successfully. We are committed to keeping you informed and will provide updates as we progress. Stay tuned for further developments.


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