Black Friday and Cyber Monday 2021 Performance

You did it! Your hard work drove sales to new heights for Cyber Weekend 2021. We’re excited to report that, for our clients, a 32% increase in orders across all channels drove revenue up 21% versus Cyber weekend 2020. Thanks to the infrastructure upgrades we've made to support your sales growth, you also experienced a 35% faster response time, even with much higher volume. WineDirect reported no downtime over Cyber Weekend.

2020 was an anomaly year for ecommerce, so we looked to 2019 data to benchmark. Cyber Weekend website sales are still 41% above pre-pandemic numbers, proving that much of the growth you fought so hard for in 2020 has lasted. Tasting rooms sales came back bigger than ever for Cyber Weekend 2021 - with a whopping 35% more tasting room sales than Cyber Weekend 2019. 

The lightning-fast transaction speed and stability you saw this week are the result of continued dedication to improving our architecture. These enhancements are just the beginning of what's in store as we we continue to build the All-New WineDirect platform.

WineDirect is here to support your winery through the remainder of the holiday season and heading into 2022. Congratulations on a hugely successful holiday sales weekend!