46Brix is a unique all-in-one shipping incentive and loyalty program. 46Brix consumer members pay $79 per year and receive unlimited ground shipping for our network of wineries. The result? Increased customer value & retention, greater share of wallet, and a referral program that allows you acquire new customers at low cost or a profit.
Yes. 46Brix is fully integrated into our ecommerce platform and is exclusively available to our clients.
Once you are enrolled in 46Brix as a winery, your customers can add a 46Brix membership to their shopping cart at checkout, just like any other product in your store.
Yes. When your customers purchase a 46Brix membership you keep the entire fee ($79/year).
No. WineDirect will never share your customer list with anyone.
You can leave 46Brix at any time. We only ask that you continue to offer free ground shipping to customers who signed up for 46Brix on your website until their membership expires. Please contact support to be removed.
46Brix applies to ground shipping only.
We can exclude certain shipment types, such as wine clubs, from 46Brix, however we do not recommend it. Your wine club members are your best customers: making them pay for shipping for their club shipments when they’ve joined 46Brix is not a good way to build loyalty and encourage repeat purchases. Our research shows that offering free shipping to club members drives reorders and increases AOV, more than making up for the cost of shipping.