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What is 46Brix?

46Brix is a unique all-in-one shipping incentive and loyalty program. 46Brix consumer members pay $79 per year and receive unlimited ground shipping for our network of wineries. The result? Increased customer value & retention, greater share of wallet, and a referral program that allows you acquire new customers at low cost or a profit.


Do I have to be a Vin65 client to use 46Brix?

Yes. 46Brix is fully integrated into our Vin65 platform and is exclusively available to our clients.


How much does it cost to join 46Brix?

Nothing: becoming a 46Brix winery is free.


How do I sign up for 46Brix?

To become a 46Brix winery, please contact us. 46Brix is exclusively available to Vin65 clients.


How do my customers sign up for 46Brix?

Once you are enrolled in 46Brix as a winery, your customers can add a 46Brix membership to their shopping cart at checkout, just like any other product in your store.


When someone signs up for 46Brix on my website, do I keep their membership fee?

Yes. When your customers purchase a 46Brix membership you keep the entire fee ($79/year).


Do you share my customer list with other 46Brix wineries?

No. WineDirect and Vin65 will never share your customer list with anyone.


How does your referral program work?

46Brix supports all participating wineries through dedicated email and social media marketing, and is the only way to acquire new customers for no cost or a profit. When you acquire a new customer through 46Brix, we will retain a referral fee. New customers are defined as people who have not purchased wine from you in the 12 preceding months. The referral fee is applied on the total order value for one year from the date of the first purchase.


I’m a 46Brix winery, but I want to leave the program. How does that work?

You can leave 46Brix at any time. We only ask that you continue to offer free ground shipping to customers who signed up for 46Brix on your website until their membership expires. Please contact us to be removed.


What kind of winery is 46Brix right for?

46Brix is a great solution for wineries of all shapes and sizes. If you’re looking for ways to increase customer value, grow your share of wallet and acquire new, high quality customers, 46Brix is for you.


What types of shipping are included in 46Brix?

46Brix applies to ground shipping only.


I already offer my wine club members a 20% discount, why should I give away shipping too?

In extensive A/B testing, we’ve found that customers strongly prefer free shipping offers over price discounts.


Can I exclude wine club shipments from 46Brix?

We can exclude certain shipment types, such as wine clubs, from 46Brix, however we do not recommend it. Your wine club members are your best customers: making them pay for shipping for their club shipments when they’ve joined 46Brix is not a good way to build loyalty and encourage repeat purchases. Our research shows that offering free shipping to club members drives reorders and increases AOV, more than making up for the cost of shipping.