What Are Email Statuses: Learn more about the purpose of email statuses, what statuses are available, and how contacts are assigned to each. Learn More >
FAQS: Review frequently asked questions regarding Email Statuses. Learn More >
Email Statuses are flags that are automatically attached to your contact records to help SendGrid identify the contact and either allow or block marketing emails (those sent by Send Mass Email) from being send to the contact. These statuses cannot be imported or manually assigned to a contact record.
Blank
Should not be sent marketing emails |
A contact that has not yet had their email address verified should not be sent marketing emails using SendGrid. We recommend that the contact's email address be cleaned using the Clean List tool before in order to comply with anti-spam laws in various countries. A contact will be Blank if:
Lists containing contacts with a Blank email status should be cleaned using the Clean List tool before sending marketing emails via SendGrid.
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Cleaned
Can be sent emails through the Send Mass Email tool |
A contact that previously had a Blank email status but has had their email address verified using the Clean List tool. |
Single Opt In
Can be sent emails through the Send Mass Email tool |
A contact the has opted into receiving marketing emails through a via a form, subscribe option, or other opt in checkbox when creating an account. A Single Opt In contact will automatically be sent an Email Verification email so that they can Double Opt In. A contact will be a Single Opt In if:
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Double Opt In
Can be sent emails through the Send Mass Email tool |
A contact that has both signed up to received marketing emails (Single Opt In) and confirmed that they want to receive marketing emails using the double opt in system email.
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Purchaser
Can be sent emails through the Send Mass Email tool |
A contact that has a completed orders through any sales option (Website, POS, Admin Panel, etc) or has signed up for a club membership on the website. A contact will be a Purchaser if:
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10 X Soft Bounce
Can no longer be sent emails |
A contact that has had 10 emails soft bounce. A contact will be 10 X Soft Bounce if:
Cannot be contacted using SendGrid. Lists containing contacts with a 10 X Soft Bounce email status can still be sent using SendGrid. Just like Unsubscribe contacts the email can be sent however these contacts will not be included. What is a soft bounce? A soft bounce typically indicates a temporary deliverability issue to an email address. Common reasons an address will soft bounce are:
- Mailbox is full (over quota) - Recipient email server is down or offline. - Email message is too large. |
2 X Hard Bounce
Can no longer be sent emails |
A contact that has had 2 emails in a row hard bounce. A contact will be 2 X Hard Bounce if:
Cannot be contacted using SendGrid. Lists containing contacts with a 2 X Hard Bounce email status can still be sent using SendGrid. Just like Unsubscribe contacts the email can be sent however these contacts will not be included. What is a hard bounce? A hard bounce indicates a permanent reason an email cannot be delivered to an address. Common reasons an address will hard bounce are:
- Recipient email address does not exist. - Domain name does not exist. - Recipient email server has completely blocked delivery |
Unsubscribe
Can be sent transactional emails. Marketing emails will not be sent. |
A contact that has opted out of receiving marketing emails. A contact will be an Unsubscribe if:
Contacts that have unsubscribed will automatically be excluded when sending to a list that they are part of. There is no need to use a Contact Type to exclude unsubscribe contacts. |
No. Email Statuses are assinged automatically based on system actions (like placing an order) or a customer action (opting into the mailing list). An admin users cannot change a contact's email status from their contact record in the admin panel.
No. Email Statuses are assinged automatically based on system actions (like placing an order) or a customer action (opting into the mailing list). Contacts cannot be imported into a specific email status using the Customer Importer.
Imported contacts will be assinged a Blank email status.
SendGrid marketing emails should not be sent to lists that contain contacts with a Blank email status. Before you send a SendGrid email to that list you should run the list through the Clean List tool to remove any blanks and stay compliance with anti-spam legislation in your country.
You can still chose to send the email through the traditional email functions by checking the "I want to email these contacts that may not want my email through the older tool" checkbox. For more information please see the Send Mass Email Documentation.
A contact with an email status of "Unsubscribe", "Blank", "Purchaser", "Cleaned", or "Single Opt In" will remain the same if their email address is changed
A contact with an email status of "10 X Soft Bounce" or "2 X Hard Bounce" will have their email status changed to "Blank". If the contact opts in, purchases, or gets cleaned, they will be moved into a marketable email status.
A contact with an email status of "Double Opt In" will have their email status changed to "Single Opt In", and will receive a "Double Opt In" email to their new email address.
No. When cleaning a list that includes Blank email statuses, no email addresses are ever deleted. The Clean List tool simply verifies that the email address is valid and then recategorizes the contact as Cleaned, 10 X Soft Bounce, or 2 X Hard Bounce.
Yes. While mass emails will not be send to soft and hard bounce emails, Vin65 will keep trying to send transactional emails (such as order confirmation) to bounced addresses.
When an email is sent out and soft bounces, it can be defferred. This means that the sending mail system (SendGrid) will retry to send the email in case the soft bounce reason was temporary. As a result, the contact may end up receiving (and opening) an email after an initial soft bounce.