Google Tag Manager is a tag management system that allows you to better track your consumers’ behaviour on your website and advertising accounts by filtering Enhanced Ecommerce Tracking data into Google Analytics.
With better access to data, your team’s digital marketing analytics are amplified so you can determine insights like where consumers are dropping off from your checkout, which products are performing best in which places, the conversion rate for items added to your cart through to purchase, and much more.
WineDirect has built the foundation to create the tags and triggers that pull data from your ecommerce website through Google Tag Manager into Google Analytics.
Enhanced Ecommerce Tracking via Google Tag Manager is a free add-on feature for the WineDirect platform. To add this integration to your package, request access below and our team will turn on the feature for you; you will need to invite firstname.lastname@example.org as an Admin User to both your Google Analytics and Google Tag Manager accounts in order to begin seeing the enhanced data. Without this integration, you can still use Google Tag Manager but you will not receive Enhanced Ecommerce data from your website.
In addition to the Reports filters already available in Google Analytics, by turning on the Enhanced Ecommerce integration you will gain access to new Reports under Conversions > Ecommerce.
The Overview section under Ecommerce gives you a snapshot view of your data. You can determine your revenue, conversion rate, transactions, and product performance in the dashboard.
The Shopping Behavior report gives insight into people that are viewing a product listing page and not adding anything to their cart, or adding an item and abandoning the cart. This gives you a funnel overview to determine your conversion rate for your overall site.
The Checkout Behavior report focuses on when a customer has added something to their cart and has moved to the checkout experience. You can determine where in your checkout flow your customers are dropping off and test how different changes to your pricing or shipping impacts your customers' likelihood to complete their purchase.
Through the Product Performance report you can determine how many people are drilling down to your products and adding them to their cart, and how many people are drilling down to the product and actually buying it.
The Sales Performance section offers information similar to what Vin65's own reporting offers, but with this in Google Analytics you can also make custom reports on how this relates to consumer behavior on your website.
Through the Product List Performance report you can see results for the different lists on your site and how many times they’re being viewed, and how many times those products are being added to the cart.
This is just the tip of the iceberg. With some clever testing and marketing strategies you can leverage the data that flows from Enhanced Ecommerce into Google Analytics to improve your website conversions and sell more wine. Learn more about using Enhanced Ecommerce Tracking to understand consumer behavior >
Enhanced Ecommerce Tracking provides 2x more reports than traditional ecommerce options available by default in Google Analytics. You gain access to more data which means more insights that can help you make better decisions for your business. Learn more about the differences between traditional and Enhanced Ecommerce >
Two steps will be required from you before our team can complete your integration. Once you submit the sign up form, our team will ask you to:
Once our team has access to your accounts and the integration is complete, you will be notified on your support ticket and Enhanced Ecommerce data will begin to flow to your Google Analytics account.
No. WineDirect has done all the work to create the tags and triggers that pull data from your ecommerce website into Google Analytics, a task that costs thousands of dollars to accomplish through a consultant. All you need to do is have the feature turned on, invite our team as Admin Users, and we'll do the rest.
Google has a number of resources that can help you understand the potential of the data that flows into your Google Analytics account. Review the resources >