Enhanced Ecommerce Tracking via Google Tag Manager

Google Tag Manager is a tag management system that allows you to better track your consumers’ behaviour on your website and advertising accounts by filtering Enhanced Ecommerce Tracking data into Google Analytics.

With better access to data, your team’s digital marketing analytics are amplified so you can determine insights like where consumers are dropping off from your checkout, which products are performing best in which places, the conversion rate for items added to your cart through to purchase, and much more.

Turning on Google Tag Manager: Learn how to enable Google Tag Manager and benefits associated with this integration. Learn More > 

Navigating Enhanced Ecommerce: Learn about the different sections available in Google Analytics through this integration. Learn More > 

FAQs: Read our frequently asked questions. Learn More > 

Turning on Google Tag Manager

WineDirect has built the foundation to create the tags and triggers that pull data from your ecommerce website through Google Tag Manager into Google Analytics. 

Enhanced Ecommerce Tracking via Google Tag Manager is a free add-on feature for the WineDirect platform. To add this integration to your package, request access below and our team will turn on the feature for you; you will need to invite enhancedecommerce@vin65.com as an Admin User to both your Google Analytics and Google Tag Manager accounts in order to begin seeing the enhanced data. Without this integration, you can still use Google Tag Manager but you will not receive Enhanced Ecommerce data from your website. 

Sign up to access the integration > 

Navigating Enhanced Ecommerce Tracking

In addition to the Reports filters already available in Google Analytics, by turning on the Enhanced Ecommerce integration you will gain access to new Reports under Conversions > Ecommerce. 

Overview

The Overview section under Ecommerce gives you a snapshot view of your data. You can determine your revenue, conversion rate, transactions, and product performance in the dashboard. 

Shopping Behavior

The Shopping Behavior report gives insight into people that are viewing a product listing page and not adding anything to their cart, or adding an item and abandoning the cart. This gives you a funnel overview to determine your conversion rate for your overall site. 

Checkout Behavior 

The Checkout Behavior report focuses on when a customer has added something to their cart and has moved to the checkout experience. You can determine where in your checkout flow your customers are dropping off and test how different changes to your pricing or shipping impacts your customers' likelihood to complete their purchase. 

Product Performance

Through the Product Performance report you can determine how many people are drilling down to your products and adding them to their cart, and how many people are drilling down to the product and actually buying it.

Sales Performance  

The Sales Performance section offers information similar to what Vin65's own reporting offers, but with this in Google Analytics you can also make custom reports on how this relates to consumer behavior on your website. 

Product List Performance 

Through the Product List Performance report you can see results for the different lists on your site and how many times they’re being viewed, and how many times those products are being added to the cart.

This is just the tip of the iceberg. With some clever testing and marketing strategies you can leverage the data that flows from Enhanced Ecommerce into Google Analytics to improve your website conversions and sell more wine. Learn more about using Enhanced Ecommerce Tracking to understand consumer behavior > 

FAQs

1. Why should I sign up for Enhanced Ecommerce Tracking? 
2. What happens once I sign up for Enhanced Ecommerce Tracking?
3. Do I have to do any work to put tags on my website?
4. How can I make the most of Enhanced Ecommerce Tracking in Google Analytics?

Why should I request Enhanced Ecommerce Tracking? 

Enhanced Ecommerce Tracking provides 2x more reports than traditional ecommerce options available by default in Google Analytics. You gain access to more data which means more insights that can help you make better decisions for your business.  Learn more about the differences between traditional and Enhanced Ecommerce > 

While we are happy to provide you with our Enhanced Ecommerce Tracking via Google Tag Manager, please note that not all website set-ups are compatible with the integration of this feature. Unfortunately, at this time, we do not offer support for customized integrations.

What happens once I sign up for Enhanced Ecommerce Tracking?

Two steps will be required from you before our team can complete your integration. Once you submit the sign up form, our team will ask you to: 

1. Create your Google Analytics and Google Tag Manager accounts (if you don’t already have these created).
    
2. Invite enhancedecommerce@vin65.com to be an Administrator for both your Google Analytics and Google Tag Manager accounts.
   
   Adding an admin in Google Analytics >
   Adding an admin in Google Tag Manager >

Once our team has access to your accounts and the integration is complete, you will be notified on your support ticket and Enhanced Ecommerce data will begin to flow to your Google Analytics account. 

Do I have to do any work to put tags on my website?

No. WineDirect has done all the work to create the tags and triggers that pull data from your ecommerce website into Google Analytics, a task that costs thousands of dollars to accomplish through a consultant. All you need to do is have the feature turned on, invite our team as Admin Users, and we'll do the rest. 

How can I make the most of Enhanced Ecommerce Tracking in Google Analytics?

Google has a number of resources that can help you understand the potential of the data that flows into your Google Analytics account. Review the resources >