Part of WineDirect Payments, payments and fraud offeringss, 3D Secure or 3DS is a discrete fraud prevention tool created by the major credit card networks (Visa, Mastercard, etc.) to combat online fraud.
It provides an additional layer of security on the latest WineDirect checkout for online credit card and debit card transactions. Transactions authenticate silently in the background with absolutely no lag or no impact on the customer checkout experience.
Here's how it works:
The key 3DS value-adds are:
Does 3DS protection cost extra?
No, it's frictionless and transactions will never be prevented from going out. 3DS uses risk based authentication to ensure chargeback mitigation without friction or false declines. The processing bank though is always responsible for approval or denial of an authorization request.
Currently, about 65-75% of transactions are authenticated and qualify for a liability shift. As participation by issuing banks increases, that rate will increase.
The 3DS merchant account provide by WineDirect Payments will provide an overall authentication percentage across all transactions and at the individual transaction level will indicated if it is protected by 3DS.
If the transaction is not authenticated, the 3DS software will close out the authentication request and the transaction will continue as normal. There will be no impact on the customer experience, however the liability shift will not occur.
As a merchant, you will not know when a chargeback occurs. There’s no dispute, and it doesn’t impact your ratios. Instead of going back to the merchant, the issuing bank will refund the customer on their credit card or they will send it to the fraud department for further investigation.
No, this is an included benefit for customers of WineDirect Payments as part of an ongoing effort to offer the latest fraud prevention technology to protect wineries and their customers.