Google Tag Manager is a tag management system that allows you to better track your consumers’ behaviour on your website and advertising accounts by filtering Enhanced Ecommerce data into Google Analytics.
With better access to data, your team’s digital marketing analytics are amplified so you can determine insights like where consumers are dropping off from your checkout, which products are performing best in which places, the conversion rate for items added to your cart through to purchase, and much more.
Enhanced Ecommerce via Google Tag Manager is an free add-on feature. To add this integration to your package, request access below and our team will set up the feature for you.
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