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- Price Levels
Price Levels
Watch the tutorial video and read the following text to learn more about Price Levels.
How Price Levels Work: Learn more information about price levels. Learn More >
Video Keypoints:
- 0:00 Introduction (Promos or Price Levels?)
- 1:40 Promos & Price Levels, What A Customer Will See
How Price Levels Work
Many stores choose to have just one price level (for example “Retail”). However, you may want to add additional levels such as wholesale or employee pricing. The additional levels that you set will be available to contacts but you need to manually add them to that price level (i.e. If you have a 'club price' set up, if someone signs up for a club, they ARE NOT added to the 'club price' level. You need to manually add them to the 'club price' level. WineDirect suggests using promos to manage club pricing rather than price levels).
Your price level order is important. The retail price level should always be the first price level in your list. All additional price levels should be given an order number higher than 1.
DO NOT DELETE THE RETAIL PRICE LEVEL. Doing so will break all pricing on your website.
DO NOT DELETE THE RETAIL PRICE LEVEL. Doing so will break all pricing on your website.
Price Levels vs. Promos (use promos 99% of the time).
We don't recommend using price levels because of the added complexities, however, in some cases you might need to add price levels. Use price levels for groups such as employee or trade pricing, as these contact groups often are smaller and change less frequently. Managing club discounts using price levels is not recommended because members must wait for the winery to intervene before they can receive their discounts. Promotions offer an easier, more dynamic way to offer club discounts to your members, giving them the ability to purchase using such discounts right after signing up. Watch the video above before you add price levels to your store.
Here are three reasons you should use Promos over Price Levels:
1. Price levels are very manual. You need to manually set the price level on every product and you need to manually set each person to the right price level).
2. It's easy to mess up. In a year from now, you add a new product, you need to remember to add a price to all the price levels. If you forget to add a price to a level, customers with that price level would get the wine for $0!.
3. Promotions are way better. Promos are a lot more automatic, more 'mess-up proof' as new products auto-apply, etc.
That being said, there are still cases where Promos won't work and Price Levels are needed. The only one we really see is if your discounts aren't the same across wines (i.e. one wine is 5% off, one is 15% off, another is 14% off, etc.)
We don't recommend using price levels because of the added complexities, however, in some cases you might need to add price levels. Use price levels for groups such as employee or trade pricing, as these contact groups often are smaller and change less frequently. Managing club discounts using price levels is not recommended because members must wait for the winery to intervene before they can receive their discounts. Promotions offer an easier, more dynamic way to offer club discounts to your members, giving them the ability to purchase using such discounts right after signing up. Watch the video above before you add price levels to your store.
Here are three reasons you should use Promos over Price Levels:
1. Price levels are very manual. You need to manually set the price level on every product and you need to manually set each person to the right price level).
2. It's easy to mess up. In a year from now, you add a new product, you need to remember to add a price to all the price levels. If you forget to add a price to a level, customers with that price level would get the wine for $0!.
3. Promotions are way better. Promos are a lot more automatic, more 'mess-up proof' as new products auto-apply, etc.
That being said, there are still cases where Promos won't work and Price Levels are needed. The only one we really see is if your discounts aren't the same across wines (i.e. one wine is 5% off, one is 15% off, another is 14% off, etc.)